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A warm welcome to the Sharpe's of Aberdeen's website and on-line store.

Sharpe's of Aberdeen have been associated with quality, innovation and excellent customer service for a very long time, since the 1920s in-fact.   Our name is our reputation, so when you acquire one of our products, you know that you're not only buying something special, you're also getting a little piece of history.

All our prices shown are inclusive of VAT.
Delivery to UK mainland is generally a 2-day service, while UK offshore islands and other overseas countries normally take 3-5 days; see Delivery & Charges.

While here, do take a look at our new Ajax4 Trout Rods and, in particular, the T&S report on our 10' #7 Ajax4 in a recent test.

With effect from 12 Jun 19, Sharpe's will be operating reduced day and opening hour as follows:
Mon, Tue and Wed from 0945 to 1515 hrs.
We regret taking this decision, but long term staff illness has made this necessary.
If you wish to contact us, then either email us on or telephone 01466 794415; if we're unable to answer the phone, please leave a message and we'll call you back.



In September 2019, mandatory changes to online payment processing will be put into place.

The new regulation, Strong Customer Authentication (SCA), will apply to all online payments within the EU, where the cardholder bank and payment provider are located within the European Economic Area (EEA). The aim of this new regulation is to reduce fraud and make online payments more secure for customers.

Following the changes in September, the SCA will require customers to enter a two-step authentication process or a two-factor authentication process, in order to fully verify a purchase; this will include:

  • Something your customer knows, i.e., a password or pin.
  • Something your customer has, i.e., a mobile phone.
  • Something your customers are, i.e., a fingerprint.

After September, all transactions that don’t include the new criteria during the checkout process will be declined.

We are already working on a solution for our payment gateway, together with our e-commerce provider to ensure our shop remains compliant with the new regulation.



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